Strategic Planning Using Strategic Filters and Wildly Important Goals


The strategic planning course of can take many paths. It could actually require months of preparatory evaluation or just use the collective data of the administration crew. Both technique requires that the corporate make choices on its future course. On this paper we’ll present the way to use Strategic Filters as a strategy to sift by means of the info and make the most effective choices. Then, we’ll focus these choices into a couple of Wildly Necessary Targets (WIGs) that might be resourced and accomplished.

Strategic Planning: Strategic Filters & Wildly Necessary Targets

  • Driving Pressure Filter – The Aggressive Benefit you’ll be able to Show
  • Rising Pattern Filter
  • Buyer Filter
  • Wildly Necessary Targets
  • Technique Map

Driving Pressure Filter

The driving pressure is the important thing differentiator or aggressive benefit of the corporate. An important factor of the driving pressure is the proof. If you’d like your staff and your clients to consider it, then you need to discover the info that backs up your declare.

Here’s a checklist of issues which can be NOT acceptable examples of driving pressure:

  • Educated staff
  • Buyer Service
  • High quality
  • Belief
  • Responsiveness
  • Status
  • Innovation
  • And so on.

The rationale these aren’t good examples is that any firm can declare these and everyone seems to be saying it. If everyone seems to be saying it, then nobody will consider it.

Listed below are some driving pressure examples that {the marketplace} can consider are actual differentiators:

  • Innovation / Expertise – We invented surgical-adhesive to switch sutures. Using surgical-adhesive reduces surgical time by 20 – 90% with decrease threat of an infection.
  • Velocity – We are going to produce any customized product in 2 weeks or much less versus our rivals who’re at 6 weeks or extra.
  • Rugged – We produce essentially the most rugged transportable energy technology tools for navy use. Our mean-time-between-failure is 10,000 + hours.
  • Buyer Service / Coaching – We skilled 1580 customer-mechanics in service/restore methods final yr and have two mechanics devoted to helping customer-mechanics over the telephone.
  • Product Management – We’re the one Consulting Agency within the Midwest with expertise making use of quantitative course of enchancment instruments to streamline gross sales and advertising and marketing; lowering prices and rising gross sales.

As soon as you understand and agree on the Driving Pressure to your firm, you should use this to know:

  • What you probably did to be the most effective
  • The core competencies that help your Driving Pressure
  • The way you keep the most effective

Rising Pattern Filter

Rising tendencies are exterior forces that you simply can not management and should impression what you are promoting. These could embody:

  • Financial/financial tendencies
  • Political/regulatory tendencies
  • Social/demographic tendencies
  • Market circumstances
  • Buyer attributes/habits
  • Competitor profiles/combine
  • Expertise evolution
  • Manufacturing capabilities
  • Product design/content material
  • Gross sales & advertising and marketing strategies
  • Distribution strategies/methods
  • Assets – pure/human/monetary

We wish these to be a strategic filter as a result of they could require you to alter what you are promoting mannequin past inside competencies and buyer necessities. They are going to impression the way you:

  • Promote
  • Distribute
  • Buy
  • Plan acquisitions
  • Develop new services

Now we have lived throughout a time of nice exterior disruption. Books and newspapers are an ideal instance. Amazon modified e book shopping for by making nearly each e book ever revealed accessible, both new by means of its warehouses or used through used-book companions. As a substitute of shopping for simply what’s within the bookstore you should buy no matter you need, get suggestions for brand spanking new books primarily based on what you beforehand purchased and browse feedback from different shoppers before you purchase.

Then Amazon modified once more by providing the Kindle E-reader linked to its on-line bookstore. Now you’ll be able to have 1000’s of books 1 minute after you, purchase delivered wirelessly over cell networks. Newspapers and magazines are delivered to your Kindle each night time at three AM. No ink, no printing, no late or lacking supply service, no drawback if you journey. As a substitute, you get good service.

Now we now have the iPad from Apple, which guarantees to embed graphics and movies inside books, magazines and newspapers. It will incorporate the e-delivery options of the Kindle and make the studying expertise fully completely different.

Printers and Publishers wanted to see these tendencies coming, to outlive and thrive. These developments can shut down enormous corporations and make others clear winners.

Different tendencies of observe are environmental/clean-tech, financial/rates of interest and international markets/provide chains.

Buyer Filter

Understanding your clients completes the filter-puzzle and can assist you to make the most effective choices in your strategic plan. A big time is spent understanding who’re your greatest clients. We suggest a quantitative method of selecting the important thing measureable traits which can be vital to your group after which utilizing Pareto Evaluation to type your clients from greatest to worst primarily based on these measures.

As soon as you understand who your greatest clients are you’ll be able to decide the traits that they share. Speaking by means of the gross sales pressure or immediately with these clients it is advisable to ask two vital questions:

  • Why do they purchase from you?
  • What ache have they got?

On the finish of the Buyer-Filter session you’ll know:

  • Who your greatest buyer are
  • The traits of the most effective (what differentiates them from everybody else)
  • Why clients purchase from you
  • What ache clients have that you simply could possibly resolve (with particular emphasis placed on the most effective clients

Wildly Necessary Targets (WIGs)

With all of the preparatory work full now you can create your strategic plan. The perfect corporations at all times concentrate on reaching a couple of wildly vital targets. Everybody in your group is engaged on the vital issues every single day. Serving clients, delivering product, teaching staff, shopping for, and many others. are all vital and have to occur every single day, week and month. Strategic Planning seems out on an extended time horizon. Subsequently we have to go above the vital and concentrate on a couple of (three or much less) Wildly Necessary Targets that may take longer however will create breakthrough outcomes to your group.

This focus offers the plan a way of actuality. A lot of organizations attempt to do too many issues and find yourself both not getting most accomplished or doing a median job. You wish to be nice!

These WIGs can embody:

  • Acquisitions or divestitures
  • Main capital expenditures
  • Product improvement
  • Geographic expansions
  • Whole new companies or manufacturers
  • Advertising and marketing campaigns
  • Globalize the provision chain
  • Inner course of enchancment efforts (Lean Six Sigma)
  • Implementing new info expertise methods
  • And limitless different concepts

Technique Map

The final step is simply too align the group with the Wildly Necessary Targets. A Technique Map is a straightforward software to visually present how every division goes to help every WIG.

To view an instance of a Technique Map go to

The instance you will notice is of a medical expertise firm whose Wildly Necessary Targets was to dramatically ramp-up new product improvement. The map reveals how Advertising and marketing, Analysis, Improvement/Engineering and Manufacturing all help this technique.

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