Dear Bollywood, Please Stop Practicing Fair & Lovely Racism

We’ve witnessed an episode involving Abhay Deol and Sonam Kapoor over celebrities endorsing equity lotions in India. Nonetheless, let me remind you that these two actors had been paired reverse one another in 2013 movie Raanjhana. The benefit of this controversy is that it has pressured individuals to speak about an vital subject in any other case uncared for.

Abhay Deol deserves all of the reward for bringing this vital subject to the fore. Are you able to think about there was a time after we did not even notice that these adverts had been racist, demeaning and false? These adverts had efficiently created an impression that one must be ashamed of 1’s pores and skin tone.

Is it a brand new subject?

No. Fortunately for us, there have been many celebrities who got here ahead to speak about it previously. Consequently, many of the main stars refused to endorse such merchandise. Nandita Das has spoken out about this subject a number of instances.

Kangana would reasonably be unfair & pretty

Among the many Bollywood stars, Kangana Ranaut, is somebody who took on the equity brigade like a badass. She flatly refused a 2 crore deal to endorse a equity cream model.

Different celebrities who joined the combat

Ranbir Kapoor, Swara Bhaskar and Upen Patel have turned down affords from equity cream manufacturers. Randeep Hooda is one other actor who was essential of those manufacturers. He mentioned that males must be tall, darkish and good-looking and never tall, honest and good-looking. Properly mentioned, Randeep!

What’s stunning right here?

Contemplating it’s a ‘been there, accomplished that’ sort of controversy, I used to be below the misunderstanding that many of the Bollywood stars have turned their backs on such manufacturers after heavy backlash through the years. Because it seems, I used to be fully improper. It looks like nothing has modified. From the collection of images Abhay posted on his Fb wall, it is evident that Bollywood stars are nonetheless at it. Could also be it’s excessive time for celebrities to be cautious in regards to the sorts of manufacturers they wish to endorse.

Our take?

Honest pores and skin tone would not make one superior. Your intelligence, tradition, persona, values, manners and humanity determine your value. There’s nothing to be ashamed of being brown. It is actually appalling to see that we’re nonetheless speaking about this subject. It is irresponsible for Bollywood celebrities to signal these manufacturers only for cash. Can we hope that these celebrities will assume twice earlier than signing such manufacturers sooner or later?

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