Movie star endorsements typically assist in hovering gross sales for product corporations. This holds true for each product in each business. Within the trend and sweetness business, movie star endorsements have a snowball impact on product gross sales.
Do you know that the gross sales of L’Oreal’s Elnett soared as a result of it was marketed by Cheryl Cole! The Women Aloud singer boosted the product’s gross sales within the UK by 14 per cent final yr. Cheryl additionally advertises L’Oreal’s Diamond Maintain and Shine spray and the Elvive vary of shampoos and conditioners for which gross sales are additionally up 14 per cent.
Girls are positively getting extra adventurous and are customizing their hairstyles and colour. They aspire to get the ‘purple carpet’ types at house and therefore attempt to copy movie star hairstyles. When these celebrities endorse particular hair merchandise, they promote like hotcakes.
There’s nothing incorrect in endorsing any product, till it advantages the plenty. Nevertheless the advertisements that includes celebrities are deceptive at occasions and may trigger concern amongst shoppers.
This yr itself, one among L’Oreal’s shampoo commercials that includes Cheryl Cole was scrutinized because it appeared deceptive. Viewers had been upset and lots of questioned whether or not Cheryl Cole’s hair extensions had been price it?
The plain query is – Ought to celebrities endorse hair merchandise?
The reply is sure, they need to. Nevertheless, celebrities ought to be cautious in the best way the product is positioned amongst shoppers. Followers attempt to copy their favourite stars in each manner attainable, so celebrities ought to be certain that they don’t seem to be sending any ambiguous message to their followers/shoppers.
In case you are not sure whether or not a product endorsed by a celeb is best for you, then it’s best to seek the advice of your stylist. Become involved in a session session along with your stylist/colorist. Ask them about which hair merchandise to use, which hairstyling scissors to make use of, and so forth.
The advantage of doing that is that they may information you in the fitting manner so to copy a celeb look and but steer clear of any unwanted effects.