Let me begin this story with a foul analogy. In case you went to a automotive vendor and was provided the selection between a Toyota and a inexpensive Toyota look-alike which might you select? The salesperson would invariably inform you that there isn’t any distinction as a result of they’re made in the identical manufacturing unit. Moreover, that as a result of the producer did not put the Toyota label on the automotive, it’s 20% cheaper. How might that be? All issues being equal, it stands to cause that there needs to be a qualitative cause for the distinction in worth. If not, then the explanation for the distinction in value is that the identify model stuff is marked-up method an excessive amount of. A lot, actually, that the producer could make the identical stuff, provide it as a personal label and nonetheless make a good revenue. Or, perhaps the look-alike Toyota was made by a automotive firm you’ve got by no means heard of.
To proceed my argument on the primary level, that being there is a high quality distinction between the 2. I ponder what the standard distinction is between a no-label window blind and a widely known model like Hunter Douglas, or Levolor. Do they use cheaper mechanisms and supplies? That appears unlikely as a result of it might value them cash to run two separate manufacturing strains to supply roughly the identical blind or shade. I used to be buying on-line for brand spanking new vertical blinds and seen a reasonably important worth distinction between what seemed to be an identical blinds – the model identify and the no-name. So I known as their toll free quantity to inquire who made their signature line, I used to be instructed that it was an organization known as Springs. I’ve by no means heard of Springs not like the Hunter Douglas model which I’ve heard of. Few individuals might identify extra then two manufacturers of blinds and shades a minimum of I could not till I began looking for them. However, odds are, Hunter Douglas and Levolor are manufacturers individuals know. They’re big corporations and make every kind of window therapies and fashions.
The plot thickens. It seems that the majority, so far as I do know, of the well-known blind producers do not promote a personal label selection. They’re extra occupied with preserving their model integrity. So it might appear that the validity of my preliminary speculation has suffered some erosion. However all I actually did was come full circle and again to my unique query. Is there a high quality distinction between a widely known model and a personal label? If not, then the associated fee financial savings might be not price it. That’s until they arrive with the identical guarantee. For essentially the most half they do.
I began studying the client critiques to seek out out if there was a noticeable distinction between rankings of the model identify blinds versus the non-public label blinds. Apparently, and considerably sarcastically, I seen that the typical ranking was barely decrease for the Hunter Douglas blinds versus the signature (non-public label) blinds. Possibly this was a case of elevated expectations. Individuals know Hunter Douglas, spent the large bucks and had correspondingly excessive expectations. Form of like should you purchased a Mercedes and the doorways rattled or they used an affordable plastic for the local weather management buttons.
In the long run, I figured that between the excessive buyer rankings, the associated fee financial savings and the same warranties the non-public label blinds would do exactly discover for me. I went forward and bought some vertical blinds and up to now have been comfortable. I could also be a tricky buyer however you recognize what they are saying, Caveat Emptor – Let the customer beware.